You are here
PR Book "Communication Strategy"
Based on our experience in PR forwe wrote a manual on Communication and PR. It includes Strategies for Archaeological Open-Air Museums. The book exists out of six themes: People Matter, Digital PR, Combining Social Media and Print Marketing, Printed & Tangible PR products, Media & Going Public, How to Organise an (International) Public .
Besides the actual writing and editing, the work included as well:
1. collecting data from the 11 OpenArch partners (using questionnaires, an open discussion and e-mails),
2. Structuring the information,
3. Presentation given in Albersdorf (DE), during the OpenArch meeting about the conclusions from the questionnaire plus some tips & tricks.
Next to writing and editing, it has been nicely designed. There are lots of illustrations, tables and graphs, Tips & Tricks, Do's & Don't's included. There is a preface from a Social Media expert. It turned out to be a 56 pages thick manual, A4 size, printed in full color on 135 gr paper. At first 50 copies are made which are distributed between the OpenArch Partners.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
The content is published under a Creative Commons Attribution-NonCommercial 3.0 licence. If you have any queries about republishing please contact us. Please check individual images for licensing details.