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PR Book "Communication Strategy"

Thursday, 1 August, 2013 to Wednesday, 30 October, 2013
Harrie Wolters (Deputy Director of Hunebedcentrum)
Roeland Paardekooper (EXARC Director)
Quantity of Products: 

Based on our experience in PR for Archaeological Open-Air Museums we wrote a manual on Communication and PR. It includes Strategies for Archaeological Open-Air Museums. The book exists out of six themes: People Matter, Digital PR, Combining Social Media and Print Marketing, Printed & Tangible PR products, Media & Going Public, How to Organise an (International) Public Event.

Besides the actual writing and editing, the work included as well:
1. collecting data from the 11 OpenArch partners (using questionnaires, an open discussion and e-mails),
2. Structuring the information,
3. Presentation given in Albersdorf (DE), during the OpenArch meeting about the conclusions from the questionnaire plus some tips & tricks.

Next to writing and editing, it has been nicely designed. There are lots of illustrations, tables and graphs, Tips & Tricks, Do's & Don't's included. There is a preface from a Social Media expert. It turned out to be a 56 pages thick manual, A4 size, printed in full color on 135 gr paper. At first 50 copies are made which are distributed between the OpenArch Partners.