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Business to Business event organizing
Business to business events offer a great opportunity for Archaeological Open Air Museums to generate more revenue for their site. Not only from the direct financial benefits, but also by allowing more visitors to experience the site in different ways. By allowing room for conferences, teambuilding exercises, departmental outings, or other activities by businesses and institutions, AOAM expand their target audience.
Included in this article are some guidelines for aquiring these sorts of events, as well as a concrete examples of teambuilding activities that can flesh out a B2B booking.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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