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Workshop on PR and Communication
Using several examples, different issues and opportunities were highlighted and people could explain about their own experiences. This again was presented at the backdrop of international trends in social media, printed matter and other important tools for PR & Communication.
One of the ingredients of the day was a workshop on branding: imagine what X wants to tell its visitors, explain that in one sentence. The outcomes were compared with each other and with the original mission statement of Museum X: very interesting! Several partners gave their input which was later used in the book.
This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
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