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Workshop on PR and Communication

Date: 
Wednesday, 25 September, 2013
Organised by: 
Responsible: 
Magdalena Zielinska
Roeland Paardekooper
Number of Participants / Visitors / Audience: 
35
During the conference at Albersdorf (DE), Magdalena Zielinska (one of the two authors of the PR Book "Communication Strategy for Archaeological Open-Air Museums") gave an workshop about the main aspects of PR & Communication as applicable to the OpenArch Partners.

Using several examples, different issues and opportunities were highlighted and people could explain about their own experiences. This again was presented at the backdrop of international trends in social media, printed matter and other important tools for PR & Communication.

One of the ingredients of the day was a workshop on branding: imagine what Museum X wants to tell its visitors, explain that in one sentence. The outcomes were compared with each other and with the original mission statement of Museum X: very interesting! Several partners gave their input which was later used in the book.