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#SMC040: If you get it, share it

Wednesday, 27 February, 2013
Organised by: 
Dr Roeland Paardekooper
Number of Participants / Visitors / Audience: 

This was the slogan, Social Media Club (SMC) started with in San Francisco back in 2006. Soon the concept started to be used elsewhere. 2009, Eindhoven was one of the first Dutch cities. SMC is a platform for professionals working with social media and for those seriously interested in the subject, to exchange knowledge and experience.
The Eindhoven team hosts about 10 sessions a year on important or trending topics regarding Social Media. The OpenArch Community Manager regularly attends these meetings. The February meeting was about “influencer marketing” – brands, but also museums need to find new ways of influencing their customers. Part of the solution is to use the top influencers in your relevant market: get them to use their social media to tell about your product or event.

Top influencers inform and inspire in their specific area of interest. As Jurriaan de Reu (Lewis PR, @jurreu) put it: influencers at social media usually are responsible for 80% of the content and discussions at social media. They also have an important influence on the information placed and shared within social media. Imagine that each museum has several top influencers, some are volunteers or even employees, but this ‘hobby photographer’ who adds pictures to Instagram after each event maybe has thousands of followers he can influence… Having a social media strategy has never been more important, but it does not replace the ‘old media’ completely.
A good example was the provoking presentation by Cain Ransbottyn (@ransbottyn), famous in Belgium because his life is a ‘soap on social media’ which is well sponsored using product placement. With 85,000 followers on Twitter he is sure that each message he ‘dumps’ there is picked up one way or the other – and it doesn’t matter what way! His lifestyle is covered by his activities in social media, which usually are well planned and analysed. Of course there are many tricks and it is up to you if you like to use ‘white hat’ or ‘black hat’…