Through contacts developed at the OpenArch conference organized at Archeon in april 2013, two staff members of Archeon were invited to speak on AOAM and OpenArch in particular at Leiden University. Before the date of the lectures, the students involved in the class were given the task to work on the Dialogue with the Visitor - specifically the newly planned Roman Landmark which was to be built close to Archeon to increase visibility of the Limes (northern border of the Roman Empire).

The ideas were submitted in the form of short product plans (or 'pitches') before the seminar. 47 students submitted a proposal, based on the examples of Roman watch towers reconstructed elsewhere in the Netherlands, Germany, Austria, etc. They were asked to think about the exploitation of the location (gift shops, restaurants, conference halls and galleries were all suggested) as well as its location, staffing, design, materials, construction, activities and general points.

A selection of the proposals was considered and discussed during the succesful seminar, which also featured a lecture on the OpenArch project and the Dialogue with the Visitor.