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Presentation about Communication Strategy

Tuesday, 19 August, 2014
Organised by: 
Magdalena Zielinska (EXARC)
Roeland Paardekooper (EXARC Director)
Number of Participants / Visitors / Audience: 
Based on the "PR Book" prepared in October 2013, we organised a workshop for archaeology students from Cardiff University about Strategic Public Relations for Archaeological Open-Air Museums. The students were on a one-month field trip to the archaeological open-air museum at Oerlinghausen, Germany where they learned about all aspects of running such a place: maintenance, experiments, archaeotechnique, living history. Marketing and communication was also discussed, including social media, print media and various other subjects. Like in the PR Book, many do's and don'ts were discussed where students brought in their own experience from other museums.